SILK: The Beyond Interior Design Method
SILK: The Beyond Interior Design Method

For interior designers
who see unique opportunities
to create real-life impact
with every space they design

(and are ready for their studio to reflect their creative vision and identity)

For interior designers who see unique opportunities to create real-life impact with every space they design

(and are ready for their studio to reflect their creative vision and identity)

In 20 weeks, you build a high-impact design studio that runs on clarity (not constant catch-up),
attracts clients who match your values, and gives you back approximately 4+ hours a week.
To spend on your creativity, your family, or what matters most.
All without sacrificing your creativity.

 

This means:
No more chasing clients.
No more second-guessing your value.

Just your passion, creative freedom, clear direction with control over your projects,
strong boundaries, meaningful real-life impact and, above all,

a design studio that finally feels like YOU.


Join SILK now

In 20 weeks, you build a high-impact design studio that runs on clarity (not constant catch-up), attracts clients who match your values, and gives you back approximately 4+ hours a week.


To spend on your creativity, your family, or what matters most. All without sacrificing your creativity.

 

This means:
No more chasing clients.
No more second-guessing your value.

Just your passion, creative freedom, clear direction with control over your projects,
strong boundaries, meaningful real-life impact and, above all,

a design studio that finally feels like YOU.


Join SILK now

You’ve said yes to late nights, messy middles, and learning the hard way.

You've built your studio, brick by brick. You’ve put in all the work.

But if you're truly honest with yourself: it still feels… harder than it should be.
And maybe it’s about damn time your business caught up with your talent.

 

Because right now?👇🏻

Your inbox is messy.
Clients derail your schedule.
Timelines shift.
Budgets slip.
And the creative freedom you once felt?
Tucked beneath admin, revisions, and ‘just one more call.’

You crave more structure. More rhythm.
You’re tired of being “the nice one” who bends.
Of having to explain, for the millionth time, why your work is worth the price.
You don’t just want clarity.
You want sovereignty.
More recognition.
NOT by shouting louder.
But by going deeper.

You want to be trusted for your vision, not just your visuals.
You want to be valued, not just for what you do, but for who you are as a designer.

I’m ready to change that!

And you’ve tried…

Oh boy, have you tried.

Templates. Courses. Fancy businesscoaches who promised to ‘fix your business’, ‘help you scale’ or told you to ‘just niche down’ or ‘raise your rates’.

But it always feels like dimming your vision, your identity or your creativity, just to “better fit” into someone else’s system.

And let’s be honest: that never really worked for you, right?

You don’t need someone else’s plan.

That stuff doesn’t work for our creative (and honestly, sometimes brilliant) minds. (And we bet you already know that).

  • You need a structure that's built around your rhythm.
  • That amplifies your value, without diluting your voice.
  • A studio that brings calm, clarity, and creative control.
  • Clients who pay well, trust fully, and want exactly… YOU.
And most important: bring back the fun, fulfillment and passion.


Now, imagine if things could be different...

What if your business gave you the same feeling your best designs do?
Meaningful, intentional, rooted in trust, built to last.
And above all: distinctly and unmistakably yours?

 

A studio where:

👉 Clients walk in with trust, not doubts.

👉 Your process protects your time, instead of eating it.

👉 You no longer adjust to every client; they align with you.

👉 Your inbox isn’t a battlefield. Your calendar breathes (and so does your family 😉).

👉 Boundaries are respected. Your value is clear.

👉 And the creative spark that started it all? Still burning. Stronger than ever.

Video Aspect Ratio: 9:4

What if the next 20 weeks could give you...

...what the last few years didn’t?

Interior Design Business Coaching

What if the next 20 weeks could give you...

...what the last few years didn’t?

That’s what SILK does.

Created by interior designers with a thriving studio, not coaches or marketeers.

Not a fixed plan or strategy.

It’s structure woven into the way you already work,

so your studio becomes lighter, sharper, stronger.


And that changes everything.

SILK helps you identify exactly where your studio is out of sync…

And shift it, one layer at a time.


Through five powerful principles that guide everything from how you position yourself,

to how you price, plan, communicate and create, in a way that finally feels like YOU.


Not louder. Not busier. Just deeply, unmistakably aligned.

That’s what SILK does.

Created by interior designers with a thriving studio, not coaches or marketeers.

Not a fixed plan or strategy.

It’s structure woven into the way you already work,

so your studio becomes lighter, sharper, stronger.


And that changes everything.

SILK helps you identify exactly where your studio is out of sync…

And shift it, one layer at a time.


Through five powerful principles that guide everything from how you position yourself,

to how you price, plan, communicate and create, in a way that finally feels like YOU.


Not louder. Not busier.
Just deeply, unmistakably aligned.

SILK doesn’t give you more to do.

It gives you the clarity to do less… but better.

It’s a return to what you actually came here to build:
an interior design studio that fits you like your favorite sketching pencil.

This is my time. I’m in.

SILK doesn’t give you more to do. It gives you the clarity to do less… but better.

It’s a return to what you actually came here to build: an interior design studio that fits you like your favorite sketching pencil.

This is my time. I’m in.

What’s inside SILK and why it works

This isn’t just another course.
It’s a transformation built around you.


SILK takes everything you’ve just read - your desire for more fulfillment, clarity, creative control and real business structure - and helps you actually implement it.
 

You’ll learn to:

  • Position yourself with precision
  • Price your work without flinching
  • Lead smoother client projects
  • Reclaim time and control
  • Communicate your vision with confidence

Visual breakdown of common struggles interior designers face in their business: positioning, philosophy, and process

And you’ll do it with ease and in a way that meets you where you are right now,
and helps you grow from there.

And you’ll do it with ease and in a way that meets you where you are right now,
and helps you grow from there.

We call it the BEYOND Interior Design Method©:

5 deeply integrated pillars that help your studio evolve at every level.
Each one is a module in the program, unlocking clarity, creative authority and a business that feels like you:

We call it
The BEYOND Interior Design Method©:

5 deeply integrated pillars that help your studio evolve at every level.
Each one is a module in the program, unlocking clarity, creative authority and a business that feels like you:

1. Participation: Make your projects run smoother from the very first call

Learn how to lead with clarity, set boundaries without awkwardness, and create client relationships that actually feel like teamwork, not tug-of-war. No more vague emails. No more endless revisions. Just a process that flows and clients who trust you to lead it.

 

2. Purpose: Build a business that starts from your why, not just your offer

This module helps you reconnect with what you’re really here to do and why that matters. You’ll uncover the deeper drive behind your design style. You’ll learn to speak to what your dream clients didn’t even know they were looking for and create offers that feel true to you - and irresistible to them. 

3. Principles: Turn your creative instincts into a signature style

You know you have a distinct design voice, now it's time to undeniably own it. You’ll define the values and vision behind your aesthetic, and translate them into a recognisable, high-value and premium brand. Clients won’t just want your designs, they’ll want you.

 

4. Process: Simplify the way you work (without losing your edge)

Create structure that supports your creativity instead of smothering it. From project flow to communication boundaries, you’ll learn how to make your studio run smoother, with fewer decisions, less chaos, and more focus.

 

5. Potential: Grow in a way that actually feels good

You don’t need to scale. You need to expand. Preferably in a way that fits your season of life and desired lifestyle, your vision, and your energy. This module helps you step into your next chapter as a designer and business owner, without burning out or selling out. 

 

1. Participation: Make your projects run smoother from the very first call

Learn how to lead with clarity, set boundaries without awkwardness, and create client relationships that actually feel like teamwork, not tug-of-war. No more vague emails. No more endless revisions. Just a process that flows and clients who trust you to lead it.

 

2. Purpose: Build a business that starts from your why, not just your offer

This module helps you reconnect with what you’re really here to do and why that matters. You’ll uncover the deeper drive behind your design style. You’ll learn to speak to what your dream clients didn’t even know they were looking for and create offers that feel true to you - and irresistible to them. 

3. Principles: Turn your creative instincts into a signature style

You know you have a distinct design voice, now it's time to undeniably own it. You’ll define the values and vision behind your aesthetic, and translate them into a recognisable, high-value and premium brand. Clients won’t just want your designs, they’ll want you.

 

4. Process: Simplify the way you work (without losing your edge)

Create structure that supports your creativity instead of smothering it. From project flow to communication boundaries, you’ll learn how to make your studio run smoother, with fewer decisions, less chaos, and more focus.

 

5. Potential: Grow in a way that actually feels good

You don’t need to scale. You need to expand. Preferably in a way that fits your season of life and desired lifestyle, your vision, and your energy. This module helps you step into your next chapter as a designer and business owner, without burning out or selling out. 

 

You’ll make real shifts in just 1–2 hours a week,
with guidance, focus, and tools that actually save you time (instead of stealing it).

And remember: you’re not doing it alone. It’s precision guidance for creative minds like yours, not a one-size-fits-all. 

You’ll make real shifts in just 1–2 hours a week, with guidance, focus, and tools that actually save you time (instead of stealing it).

And remember: you’re not doing it alone. It’s precision guidance for creative minds like yours, not a one-size-fits-all. 

You’ll also get:

Bi-weekly live sessions

Over a total of 6 months, we deep-dive, troubleshoot, and move you forward. No fluff, no filler but real support, feedback and momentum.

 

Real-world examples

Because we’re not business coaches who just talk about design, we’ve actually built what you’re building. And we know what works.

 

A community of designers

Who speak your language: creative, honest, and above all: done playing small.

 


📦 PLUS: The SILK Blueprint Bundle

A toolkit born from years of trial, error and fine-tuning, so you don’t have to.
No fluff, just high-impact templates and systems that actually save you time (and stress).
Here’s what’s inside:

  • Done-for-you templates to smooth out your onboarding & quoting
  • Process checklists so nothing falls through the cracks (ever again)
  • Visual workflows that give structure without killing your flow
  • Copy scripts to communicate your value clearly and with confidence

We’ve tested, tweaked and refined every piece, ready to use.

Ready to bring all of this into your studio?

SO READY!

"Projects run much smoother now!"
“Since January, I’ve been applying this, and projects have been running much smoother ever since. The in-depth intake, along with the welcome brochure, sometimes surprises new clients at first, but from there, everything flows perfectly for both sides.”
Marlous - Bohjerte Interiors
Marlous, Interior Designer, NL
“Finally, I know the HOW!”
“Finally, I know the HOW! The step-by-step guidance and the quality of mentorship truly blew me away.”
Roos, Creative, NL
“It’s all so much easier now!”
“I hadn’t realised how much prep goes into working with a client. The Participation pre-survey and conversation scripts make every ‘next time’ flow so much smoother.”
Elroy, Interior Designer, NL

SILK goes BEYOND the layer of strategy.

BEYOND the freedom. BEYOND the growth.

It speaks to the part of you that remembers:
you’re not here to build a business,
you’re here to express who you truly are.

It’s where your creativity becomes your signature.
Where your vision isn’t explained, it’s felt.
Where you stop designing for approval
and start designing from your true vision.

It’s not the blueprint. It’s your signature.

It’s the structure, support and strategy to shape your studio so it mirrors your unique creative identity.

Here’s what you get when you join SILK:

✅ 20 weeks of support, structure, and strategy to upgrade your interior studio
✅ 5 in-depth modules based on the BEYOND Interior Impact Formula
✅ Bi-weekly live sessions with our team to ask questions, troubleshoot and keep momentum
✅ The SILK Blueprint Bundle with plug-and-play templates, scripts, workflows and systems
✅ Access to a private community of designers who get it
✅ Lifetime access to all content, tools and future updates

SILK Membership is invite only

Evelien

Interior Architect, NL

"Time for what I love doing the most!"

"Everything in my business is now running so much more controlled. I've been able to save a lot of time within the processes, allowing my time and energy to go towards what I love doing most: designing healthy and sustainable offices. 🌱"

Tim

Interior Designer, NL

"It's the proof"

"It's the proof that when you stay close to your own story, people feel that. That’s what the Beyond layer did for me. It helped me show up as myself — and that made all the difference."

Ivelina

Interior Designer, UK

"It all makes sense!"

"Now having so much more knowledge, all this makes sense. A lot. 

Thank you so much for helping me take the maximum of this. At first I didn't really know what I was doing and why, but now I am a completely new person. A better one of course. Thanks to YOU."

What your interior studio can look like after 20 weeks inside SILK:

✔ You lead with structure and confidence

You have a system that supports your creativity and backs your pricing. No more justifying your value, endless revisions or clients who don’t get it. You set the tone, they follow.

✔ Your sales feel predictable (and aligned)

You know exactly how to attract the right clients. You know: the ones who value your aesthetic and are happy to pay for it. No more scattered projects. Just intentional work, with people who want you.

a well-organized living room with practical storage solutions.

✔ You work fewer hours (and earn more)

With sharper processes and stronger positioning, your time goes to what actually matters. Less chaos. More design. And yes, as a result: more revenue.
Best Pricing Strategies for Interior Designers | Maximize Your Profit

✔ You feel in control of your income and planning

No more feast-or-famine stress. No more guessing. You know what’s coming in, and what to do when things shift.

✔ You only work with clients who energize you

The ones who respect your boundaries, trust your expertise, and never question your price. (Because you’re finally showing up like the expert you are.)

✔ Your studio grows, on your terms

Less noise. More flow. And a business that finally feels like it fits.

Are you ready to build the studio
you thought you were building all along?

That is what SILK gives you

Are you ready to build the studio you thought you were building all along?

That is what SILK gives you

Oh… and by the way…

We’ll give you a 30-day-no-risk-guarantee.

If after 30 days you feel like SILK isn’t helping you realign your studio, we’ll give you your money back. No hard feelings.

We take the risk. You take the step.

Before you dive in head-first,
let’s just make sure this really is for you.

(No stress, no judgment, just clarity. Very on-brand 😉)


SILK is perfect for you if:

  • You already run an interior studio, but it doesn’t quite feel like it’s working for you (yet)
  • You’re done winging it, undercharging, or over-delivering without structure
  • You crave more clarity, more calm, and a creative business that finally fits
  • You’re ready to lead, not just design


SILK is not (yet) for you if:

  • You’re just getting started or still freelancing on the side
  • You’re looking for quick tips, generic business hacks or a done-for-you model
  • You want someone else to run your business while you focus on “just the creative stuff”
  • You’re allergic to honest feedback, reflection or making smart choices


SILK is for the ones ready to build a studio that supports their creativity, not a studio that suffocates it.

And just so you know...

The designers who get the most out of SILK? They’re not the loudest. Not the busiest.
They’re the ones who show up, stay open and take action.


If that’s you, you’ll earn this investment back before your next proposal even goes out.

Got questions? 

We've got answers.

⏳ How much time does the program take each week?

We know you’ve got a full studio and a life to run. Most weeks, 15-20 minutes a day is plenty. Some modules may require a little more thinking time, but you can go at your own pace.

🎥 What if I miss a live session?

No worries. Every session is recorded and available to rewatch anytime. Pause, rewind, rewatch and rewatch again. And you can always ask follow-up questions in the next live call or our community.

🗓 Can I start later?

Yes. You get instant access, but you decide when to begin. A new module unlocks each week, and everything stays available, even if you go on vacation. We even give you 4 extra weeks of access to the live calls. Still need more time? Just ask. We’ve got you.

🎯 Is SILK right for me?

SILK is for interior designers and interior architects who want more structure, smarter growth, and predictable income, all without losing their creative edge. It’s not a fit for beginners, interior decorators, or hobbyists.

🛡 Is there a guarantee?

Absolutely. You get a 30-day no-risk guarantee. If SILK doesn’t help you realign your studio, just let us know, you’ll get a full refund. No stress, no drama.

📦 How long do I have access?

You’ll have 24 weeks of access to the live calls and full support, so you have time for vacation, life or other things. And all modules, tools, and materials? Yours for life.

These are the results our SILK alumni have seen

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